![]() ![]() To better understand your target audience in the holy month, affable.ai has extracted first-hand data from a database of 6M+ influencers on 5 social media channels. Bolbol, the eCommerce Lead for Nestlé Middle East and North Africa, in 2021 while launching - My Ramadan with Nestle- influencer campaign to help its Muslim customers deal with health issues like dehydration, fatigue, etc., said that it's important for the brand to be close to its customers during Ramadan, and to "really understand what shoppers want when it comes to the different flavors of food they want in the market." This year the holy month will fall on March 22 and continue till April 21. To effectively market your company during Ramadan, you must be aware of what your target market is looking for during the month to produce material pertinent to their needs. Marketers can draw in their target market by launching an influencer campaign days before the holy month. But, big and famous influencers' appeal has fallen. Compared to 2021, nano-influencers experienced significant growth of 12% in 2022. ![]() It's also noteworthy to see that businesses approached micro-influencers to publish material related to Ramadan. Fashion and accessories, lifestyle, beauty, and food and beverages are some industries with the most Ramadan-related content, increasing brand sales opportunities. Ramadan is evolving into a significant event for influencer marketing in the UAE, with platforms like TikTok reporting a spike of about 83% in influencer posts, followed by Instagram showing an increase of 21% in static posts and videos between 20 in the Middle East during the holy month, according to the affable.ai data.
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